Strategist. Agile Coach. Innovation Realist

"Innovation is not about having the most ideas. It's about executing the right ones successfully and creating meaningful change together."

Behind 3W2A stands Dr. Martin Vetter, a seasoned expert with 15+ years of experience in innovation, digitalization, agile transformation and AI application - always navigating the tensions between corporate complexity and agile speed.

Martin isn't a theoretical consultant who has never stood in your shoes. Until 2025, he serves in various leading roles most recently as Head of Digital & Innovation Roadmap in an international corporate, where he was responsible for the division wide innovation strategy and the digital roadmap. He knows what it means to manage projects, complex programs, budgets and c-level stakeholders, to lead and inspire disciplinary teams to high performance, and to answer for the P&L of innovation and AI driven digitalization portfolios.