Three Ways To Advance - Your Partner for Training, Coaching & Consulting
Innovation comes from the Latin word innovare and means to change, to renew. And Innovation is not a buzzword - it's a strategic capability. This applies not only to product, process, service or business model innovation, but also to wholistic business innovation driven and required by digitalization, digital transformation and AI application.
My mission is to make this capability accessible, practical, and repeatable for companies that want to shape their future rather than react to it. And doing so with having always the broad picture in mind.
My philosophy is built on three pillars - the three E - to move your business forward: Enable. Elevate. Execute
To advance to the next level, you need to Enable your organization and its people. I support you as a Trainer with individually customized training in innovation methodologies, tools, and techniques.
But it's not only about an onetime training of methodologies, tools, and techniques. They need to be applied continuously and have to become daily routines to realize full potential. So you need to Elevate your colleagues and and the whole organisation to change successfully and sustainably. I accompany you on this transformation as a realiable Coach.
Finally, some tasks need to be done - despite a lack of capability or resources. I'm your trustful partner to Execute those tasks - your Consultant with expertise, full commitment and dedication.
What does 3W2A stand for?
It looks like a code. Because it is one. 3W2A stands for Three Ways To Advance starting form 2A - my Basecamp at Wildalpjochstr. 2A.
In a world of complex buzzword – AI, Agility, Digital Transformation, and Innovation – I believe in a clear structure. I don‘t just talk about change. As your trustful Trainer, Coach, and Consultant, I provide the coordinate system to navigate it.
The three(e) E in Three Ways To Advance in more detail
These are the three pillars of my portfolio to support you as a trustfull partner in your endeavour to reach the next level.
1. Enable
Equip your team with the
right tools, methods, and
capabilities
I offer personalized trainings in AI driven Innovation Management & Methodolo-gies, Agile Project Management and Business Design
- Customer Centricity - understand your customers
- Ideation & Idea Generation - widen the playfield
- Value Proposition Design - think beyond products & services
- Business Model Generation - think business holistacally
- Prototyping - validate ideas fast & cheap
- Launch & Scale - plan and scale your future business
- Agile Project Management - handle complexity & uncertainty
- Design Sprint - from idea to customer feedback in one week
- Design Thinking - think and act customer centric
2. Elevate
Transform capabilities and metho-dologies Coach, into sustainable routines
I accompany your colleagues and teams with continuous Methodology Coaching, Sparring, Supervision & Moderation to make thinks sticky
- Methodology Supervision - apply, advance, and grow
- Agile Coaching - become flexible and fast
- Moderation & Facilitation Workshops - achieve desired outcomes in your workshops
- Transformation Coaching - take your team and organization to the next level
- Design Sprints - get your sprint designed and done
- Design Thinking - get your customer centric thinking streamlined
3. Execute
Entrust your projects into responsible hands and achieve clarity and tangible results
I take the lead on strategic projects and execute your tasks and customized assignments to get your job done - with a neutral, unbiased outside perspective
- Innovation & Digitalization Strategies - design the overall strategic picture
- AI Implementation & Transformation - manage the journey for holistic change
- OKR Frameworks - cut the elephant into pieces for overall success
- Market & Technology Screening - know your enemies before they hunt you
- GenAI Trainings - excel in prompting for your needs
- ... let's customize a solution for your challenge!
Why 3W2A for Training, Coaching & Consulting?
I speak „Startup“, „Mittelstand“ & „Group“. I bring the methodological toolkit to large cooperations – like Business model Innovation and Design Sprints– and scale it to fit the pragmatism and speed of small, medium, and large-sized enterprises.
I am AI-Fueled and Human-Centric. I believe AI is a powerful catalyst, not a replacement. I teach your teams how to „excel in prompting“ and integrate AI into products, but I also ensure the cultural and leadership transformation keeps pace.
I deliver Clarity. From „Market & Technology“ Screening to full „Agile Transformation“, I structure complexity. I don‘t leave you with a PowerPoint deck, AI Agent or Bot; I leave you with a running engine.
Whether you need a one-day Training, a Design Sprint to validate a new product, an AI or Digitalization Strategy or an interim Head of Innovation to steer your ship – I'm ready.
Dr. Martin Vetter
Strategist. Agile Coach. Innovation Realist.
"Innovation is not about having the most ideas. It's about executing the right ones successfully and creating meaningful change together."
Behind 3W2A stands Dr. Martin Vetter, a seasoned expert with 15+ years of experience in innovation, digitalization, agile transformation and AI appication - always navigating the tensions between corporate complexity and agile speed.
Martin isn't a theoretical consultant who has never stood in your shoes. Until 2025, he serves in various leading roles most recently as Head of Digital & Innovation Roadmap in an international corporate, where he was responsible for the division wide innovation strategy and the digital roadmap. He knows what it means to manage projects, complex programs, budgets and c-level stakeholders, to lead and inspire disciplinary teams to high performance, and to answer for the P&L of innovation and AI driven digitalization portfolios.
A Bridge Builder
Martin‘s career is defined by bridging gaps.
From Startups to Corporates
He began his journey managing the Startup Incubator neudeli at Bauhaus University Weimar, coaching early-stage ventures. He later took that entrepreneurial spirit into the corporate world, initiating Corporate Innovation Funds and Kickstart programs.
From Projects to comprehensive Strategies
He started with managing agile innovation projects and used his experience and expertise to design and manage complex programs to overarching digital and innovative strategies to always have the broad picture for long term success in sight.
From Innovation to Artificial Intelligence
Innovation, no matter of products, processes, services or overall business models, can never been driven secluded but must be embedded, driven or achieved by means of digitalization, digital transformation and of course Artificial Intelligence.
From Theory to Practice
With a Diplom in Business Administration, a Doctorate focussing on Innovation and a Master of International Business, he understands the theory. But as a practioneers with years of experience, a certified Agile Leader and being trained by Alexander Osterwalder and the HPI School of Design Thinking, he prioritized what actually works on the ground.
His approach
Martin is recognized for calm leadership even under challenging conditions. He combines strategic thinking with deep empathy, believing that digital transformation is 20% technology and 80% people. Whether it‘s cutting an „elephant“ project into pieces using OKRs or implementing AI tools for practical workflows, his focus is always on creating value.
Contact
Telefon: +49 177 3102193
E-mail: Martin.Vetter@3W2A.com
Adress: Wildalpjochstr. 2A, 81825 München, Germany